Jenny, founder and designer of Pure Life Jewelry, sent me a few pieces from her newest collection and I’m obsessed! All of her items are handmade in Phoenix, AZ (Yay, my hometown!). With her small batch production, being crafted in the states, and sweatshop free environment she is doing wonders for ethical jewelry. By purchasing her products, you’re also supporting the economy and local business. We are all guilty of purchasing items from overseas or from companies who likely don’t have the most ethical practices, but by choosing quality over quantity, local over import, etc. we can make a difference. Plus, her pieces are so cute and definitely fit the gypsy boho vibes everyone is going for nowadays (lol me).
I headed out to one of my fave coastal photo-shoot spots, Terranea Cove, in Rancho Palos Verdes. It’s also one of the few places in that area with 24/7 free parking! I was shooting a girlfriend of mine (@serenalisaa) and her boyfriend (@drlord) for some content. I’m trying to expand to couples photography as well as portrait/lifestyle. Anywhoo, I was able to sneak in some shots at the end!
In my first look, I’m wearing the Dreamer Necklace and Pyramid Mixed Metal Ring accompanied by my newest recycled fashion find (rust sweater) from Buffalo Exchange. You can really tell how carefully crafted her pieces are and I thought the golden and copper tones of the jewelry matched well with a warmer shade and outfit.
My second look included the Moonstone-Moxie: Radiate Love Ring which I paired with a high-collar tank and patterned velvet kimono. These I had purchased way back in the day before I had even heard of sustainable fashion, but the top is Brandy Melville and my kimono is from the notorious mom store Chico’s. Can you guess who I was shopping with when I got this? Yup, mom haha. The silver and light purple stone on the ring complemented the costal ocean vibes and my cooler toned neutrals.
One of my favorite parts about working with small American businesses is that you get a personal interaction with someone and form professional relationships. It’s more than just seeking ethical and sustainable companies to work with. Jenny was such a pleasure to work with and is so passionate about what she does. It can be difficult to start a jewelry business (or any business for that matter), so show her some love and check out her work!